Japan is the birthplace of the functional ingredients industry, with its long tradition of enhancing food products to promote good health. This budding market continues to grow rapidly, and key players from around the world are coming to Hi Japan to witness the ongoing evolution of the functional ingredients industry.
In an ageing population, people are now giving more attention to health-related food, such as functional food and nutraceuticals. Today, 60% of the Japanese people use health supplements, with 60% of those who take them satisfied with the effectiveness.
What’s more, the new Japanese health claim regulation, “Foods with Function Claims” (FFC) started in 2015, and this is expected to have a significant economic impact on the Japanese health-related market. More than 100 companies and over 400 products have been accepted for the new claims, as of October 2016. Half of the accepted FFC are supplements at the moment, but now, the number of accepted processed foods with FFC, such as snacks and beverages, has been increasing. Furthermore, the online registration of FFC began in April 2016, and 1,000 new ones are expected to be accepted in 2017. The functional food, supplement and nutraceutical market in Japan is expected to grow dramatically in the coming years. To develop those products, finding functional ingredients and valuable ways of the applications is a big theme in the food industry, nutraceutical industry and even pharmaceutical industry today.
Furthermore, the Japanese market is also drawing more attention from overseas, especially from Asian countries, as the whole of Asia is beginning to see a growing health-related food market. In 2016, more than 100 overseas exhibitors participated, whose number is about 20% higher than the previous year.
Hi Japan is a global business platform that offers the opportunity to drive forward product development initiatives. Attending the annual show is a “MUST” event for every manufacturer, company or brand involved in the functional and health ingredients industry. Hi Japan has been the leading industry tradeshow that consistently delivers a worldwide audience of functional and health ingredients professionals for the past 27 years. The show has continually evolved and adapted in innovative ways, to ensure it reflects the dynamics of this ever-changing global industry.
Co-located alongside Hi Japan is the FiT Japan and the S-tec Japan Exhibition. FiT Japan features ingredients and technology for better taste, and S-tec Japan is the ONLY exhibition for food safety and quality control in Japan. These parallel events provide a one-step source of information on “health”, “taste” and “safety and quality”, and attract all of the professionals from the food industry to one location.