Better branding and packaging of rice needs to compete in international markets
Export of rice from Pakistan increased from US $1.92 billion in 2012-13 to US
$2.16 billion in 2013-14, thus showing an increase of 16%. Due to high demand
in the region, UAE is a key market for Pakistan in terms of rice exports. On the
other hand Pakistani basmati rice is in great demand in the U.K., Europe and
African countries. The non-basmati rice is exported to all over the world, with the
African states being the major consumers. The high demanded varieties of basmati
include super basmati, while the irri-6 is the non-basmati in demand....